Health-Conscious, ‘Climatarian’ Shoppers Want to Buy Organic
From packaged snacks, baked goods, and pasta sauces to more complex nutrition bars, fermented beverages, and plant-based milk analogs, organic fulfills multiple expectations
Organic continues to be one of the fastest growing segments of US agriculture. The certification is practically a requirement to entry in the natural products space. From packaged snacks, baked goods, and pasta sauces to more complex nutrition bars, fermented beverages, and plant-based milk analogs, organic fulfills multiple expectations.
Food safety, natural and clean-label expectations, climate- and eco-friendliness—all are built into the organic label. Even ancillary designations, such as fair trade, functional, global, plant-based, and grain-free, can find a home under the organic label, when primary criteria are met.