Greg Steltenpohl Pragmatic Visionary Award Announces First Annual Call for Entries
Award will grant $100,000 annually to food system changemakers in honor of plant-based visionary Greg Steltenpohl’s lifelong mission
The Greg Steltenpohl Pragmatic Visionary Award, honoring natural products pioneer and plant-based visionary Greg Steltenpohl, is officially accepting entries for its first annual $100,000 grant for early-stage ventures in the food space. The founder of Odwalla and Califia Farms, who died in March 2021, devoted his life to changing the food system through business.
Each year, The Greg Steltenpohl Pragmatic Visionary Award will present a $100,000 annual prize to an early-stage food venture to enable or expand the accomplishments, reach and impact of their work. Interested entrepreneurs can submit their applications at pragmaticvisionaryaward.org. The deadline is Nov. 30, 2022. Innovations in any capacity of the food system from “soil to soul” are eligible. Alongside the merit of the team and its strategy, plant-centric initiatives will be evaluated for their embodiment of four core entrepreneurial principles that Greg championed throughout his career: systems entrepreneurship, pragmatic vision, ethical leadership, and creative transformation.