New egg industry innovation center designed to deliver novel egg-based ideas and solutions to market
The American Egg Board (AEB) announced the Eggcelerator LabTM, a network of innovation and insights capabilities, resources and expertise designed to bring new egg-based ideas to market. As the innovation center for the egg industry, the Eggcelerator Lab is developing market-ready products representing new uses for eggs and egg ingredients and new ways to consume eggs.
"The Eggcelerator Lab is aligned with the American Egg Board's mission to drive demand for US eggs and egg products, while unlocking new potential value for customers and serving ever-changing consumer needs and desires," said Emily Metz, president and CEO of the AEB. "It's exciting. The Eggcelerator Lab will put more eggs in front of more people in new ways and will increase opportunities and the size of the market for America's egg farmers."