The drink-maker ferments real animal proteins without animals, leveraging flavor science and technology to develop protein consumption alternatives
Pulp Culture announced an expansion of its category-defining lineup with the release of "BUILD," a protein-boosted hard juice. A super beverage developed with leading alternative protein player The EVERY Co., BUILD (SRP $16.99/4 pack) is the first release in the new hyper-functional Pulp Culture+ line, now nationally available online while supplies last, with brick and mortar retail roll-out to follow.
BUILD by Pulp Culture+ represents a breakthrough in functional beverages: a protein-boosted, Full Spectrum alcoholic beverage that tastes good. The unprecedented partnership behind the beverage celebrates the union of the time-honored art of fermentation with a next-gen spin: while Pulp Culture uses spontaneous fermentation to brew better alcoholic beverages, EVERY is fermenting real animal proteins without animals, leveraging flavor science and technology to make protein consumption accessible with lower impact.