Leisuretown Partners with Chelsea Handler to Promote, Develop Cannabis Beverages

Company is also backed by Rob Dyrdek, Diplo.

Leisuretown has partnered with comedian, television and podcast host, best-selling author, and advocate Chelsea Handler to promote, develop and introduce new offerings within its beverage portfolio.

Leisuretown's lineup includes Cherry Vanilla, Ginger Berry and Yuzu Lime flavors. The beverages were formulated with 25 calories and less than 4 grams of sugar. The social seltzers feature 2.5 mg THC and 5 mg of broad-spectrum CBD, while the sunny seltzers contain 25 mg broad-spectrum CBD.

"I am always looking for ways to minimize my alcohol consumption with healthier options, and Leisuretown offers a delicious, low caloric, low sugar option," Handler said. "I am looking to operate at my highest level, and I have finally found a brand that I believe can take my wellness to the next level."

Created by entrepreneur Josh Held, Leisuretown is also backed by entrepreneur and pro skateboarder Rob Dyrdek, DJ and producer Diplo, and cannabis supply chain group HERBL.

"Non alcoholic drinks are on the rise and the cannabis drink category is growing," said Andrew Hagstrom, the newly appointed CEO of Leisuretown and former head of global partnerships at Weedmaps. "Our product allows consumers an alternative format to partake in THC without smoking or vaping."

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Alyse Thompson-Richards has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served on Cannabis Products Insider since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.