Charlotte's Web Holdings, Inc. has entered into a multi-year strategic partnership with Major League Baseball that opens CBD visibility to professional athletes and millions of fans.
Major League Baseball now becomes the first major professional sports league to form a sponsorship agreement with a CBD company. Charlotte's Web is now the first "Official CBD of Major League Baseball." In June, MLB opened the CBD category for the league and its clubs, allowing sponsorships with CBD companies that are NSF Certified for Sport.
"As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte's Web is a welcome addition to the MLB family, representing a landmark partnership in baseball and sports," said Noah Garden, MLB chief revenue officer. "Charlotte's Web products which receive the NSF Certified for Sport designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans."
The partnership marks the launch of Charlotte's Web SPORT Daily Edge, a broad-spectrum, hemp-derived tincture Certified for Sport by NSF. Leveraging Charlotte's Web's scientific research, current Good Manufacturing Practices (cGMP), and Certified B Corp principles, Daily Edge underwent independent testing to meet MLB's scientific benchmarks and no-banned substances policy.
Daily Edge, which will feature the MLB silhouetted batter logo on its bottle, is the first product launch from the new Charlotte's Web SPORT line, which will also include gummies, topicals, and oral sprays.
"NSF is proud to play a role in this historic next chapter of America's favorite pastime," said John Travis, principal technical manager, NSF. "MLB showed great trust in the NSF mark earlier this year when it named NSF Certified for Sport as the standard CBD brands must meet in order to sponsor MLB and its teams. The Charlotte's Web and MLB partnership promotes clean sport and closely aligns with NSF's mission to improve human health worldwide."
The Daily Edge tincture launched via Charlotte's Web's eCommerce platform Oct. 12 during the Division Series with an exclusive run for the MLB Postseason. In 2023, the expanded product line will debut in retail sports and health and wellness channels. Through the partnership, Charlotte's Web will have a premiere brand presence at MLB's Jewel Events, including All-Star Week, Postseason, and the World Series presented by Capital One through marketing, media, and ballpark activations that connect to the league's fan base of over 180 million Americans.
"We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner," said Jacques Tortoroli, CEO Charlotte's Web. "Bridging our industry-leading brands with science, innovation, and education, this pioneering partnership validates Charlotte's Web's core business principle and founding mission to open access to safe, quality and consistent CBD through our proprietary hemp genetics and industry-forging vision."