The Adaptive American Diet: Adusting to Pandemic Parameters, Higher Food Costs
New research suggests six macro trends currently shaping food and beverage consumption behaviors
Historically, there has been a rhythm to eating patterns in America; somewhat predictable habits formed by daily routines and needs. The early stages of the pandemic disrupted this rhythm, and just as eating patterns were returning to pre-pandemic normalcy, food inflation set them on end again, reports The NPD Group in its recently released 2022 edition of Eating Patterns in America.
"The rate of change in the US consumer's eating behaviors continues at a dizzying pace," says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. "Anyone hoping to return to normal must understand that there is no normal, only an ongoing evolution as we respond to new realities."