Geno enters functional foods, beverage market with breakthrough ingredient
Geno has entered the functional foods and beverages market with Avela™ natural (R)-1,3-Butanediol. The novel, sugar-free ingredient, debuting at SupplySide West 2022 in Las Vegas, offers a fast, easy and accessible way to raise beta-hydroxybutyrate (BHB) ketone levels, the primary energy source made in the body during ketosis.
Studies have shown that ketone supplementation elevates BHB levels, providing a readily available energy source that can help boost mental clarity and athletic performance. Avela can help companies bring these benefits to a wider consumer audience by fueling everyday and high-performance activities anywhere — without the need for a highly restrictive diet and/or prolonged fasting. Made from plant sugars using Geno’s sustainable, proprietary fermentation process, the ingredient is a source of natural energy and can provide these benefits of ketosis on demand, supporting a variety of lifestyles.