Recognition of certain fat compounds as not only healthful but vital might finally have reached a tipping point. A 2020 study conducted in five countries by the consumer research company New Nutrition Business revealed that more than a third of consumers between the ages of 25 and 44 are actively seeking to eat more healthy fats. The survey further identified increasing fat consumption as a gradual but steady trend related to new weight management strategies that challenge previous mainstream dietary advice.
Amid this trend, product launches with more than 30% fat content—such as high-fat dairy—are up, and butter sales have jumped, outpacing the growth of margarines and spreads by 360%. A Toronto-based start-up is just one of the new food companies taking advantage of this paradigm shift. The Good Fat Co., Ltd. offers a full line of products called “Love Good Fats” that are low-carb, low-sugar, and listed as being free of polyols, gluten, soy, GMOs, and artificial preservatives. The company’s bars, truffles, and shakes use unrefined coconut oil, peanut butter, almond butter, olive oil, and dairy butter.