Seventy-One Percent of Consumers Discover New Products at Convenience Stores
Study finds that CPG brands looking to engage Gen Z can tap into the generation's favorable view of convenience stores
More than seven in 10 (71%) adult consumers, ages 18 and over, say they discover new products and brands in c-stores. Nearly four in 10 (38%) say they shop at c-stores two or more times a week, while overall, nearly two-thirds (62%) visit c-stores at least once a week.
The findings are part of a new nationally representative consumer sentiment survey on c-store shopping commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness for the CPG ecosystem.