Florida Food Products (FFP) shared a new insights report from the company’s website. The free download titled, “Meet the Demand for Function and Flavor in Today’s Beverages,” investigates the latest flavor and functionality trends in the beverage industry among today’s consumers.
“The beverage industry is evolving every day, with innovations and trends constantly emerging,” said Shellie Kramer, senior marketing manager, FFP. “Our latest beverage report offers some exciting insight into what today’s consumers are seeking and how beverage manufacturers and innovators can satisfy these rising demands and capture sales. Consumers are choosing beverages that deliver on their desire for clean labels as well as offer health and wellness benefits, yet they are not willing to compromise on flavor.”