Future Meat Technologies Unveils New Brand, Changes Name to Believer Meats
Cultivated meat company launches new name, visual identity, and wordmark in preparation for commercial launch in the US
Future Meat Technologies ("Future Meat"), a company developing innovative food technology to produce cultivated meat, changed its name to Believer Meats ("Believer"), effective immediately. The rebranding is a big step in the broader strategic transformation of Future Meat into a technology-rooted food company as Believer prepares for its product launch. Believer's groundbreaking process and technology have paved the way to bring cultivated meat one step closer to commercial viability, pending US regulatory approval.
The company opened the world's first cultivated meat production line in Israel in 2021, becoming the first company to immortalize animal cells without any genetic modification and has pioneered a culture medium recycling technology that can reduce production costs and waste. Believer is establishing cultivated meat as the new standard around the world—leading a bold change in how meat is produced in our global food system.