Bel Group, Standing Ovation Form Strategic Partnership
Corporate move will help the companies meet the challenge of proteins for the future
Bel Group, a player in healthy snacking with cheese brands such as Babybel®, The Laughing Cow® and Boursin®, and the start-up Standing Ovation announce an exclusive partnership to incorporate casein milk protein, the main milk proteins, produced thanks to Standing Ovation’s technology, in Bel’s alternative cheese offerings. In September, Bel acquired an equity stake in Standing Ovation.
This partnership represents a unique competitive lever for both players. Bel, true to its pioneering spirit, is pursuing its strategy of innovation for the future of food. Standing Ovation is accelerating the development of its technology and its concrete application.