Simple Mills, the company on a mission to advance the holistic health of the planet and its people through delicious, better-for-you foods, announced the addition of CPG industry veteran, Sheryl O’Loughlin, to its Board of Directors. O’Loughlin is an accomplished entrepreneur, CEO, author, and board member bringing extensive experience leading fast-growing, innovative consumer products companies. In her new role, O’Loughlin will provide strategic counsel and guidance to help support Simple Mills in scaling the company to the next level, creating opportunity for the brand to have a greater positive impact on its mission to advance the holistic health of the planet and its people.
A seasoned leader with more than 30 years of experience scaling CPG companies, O’Loughlin previously served as the CEO of both Clif Bar & Company and REBBL, and Co-Founder and former CEO of Plum Organics. During her time at REBBL, a super herb adaptogen beverage, O’Loughlin architected a product innovation, distribution, and velocity strategy that grew revenue 23-fold and increased margins by 20 points. This growth allowed the brand to work toward a regenerative, just supply chain and donate $1 million to Not For Sale, a nonprofit dedicated to co-creating a future without human trafficking.