Rich Products Identifies Variety, Healthy Option and Affordability as Bakery Consumer Priorities
As today’s fresh bakery represents a larger slice of grocery shoppers’ pie, Rich’s Products releases insights that chart a clear path for continued growth
Fresh bakery sales are thriving in today’s “new normal,” ranking in the top three departments storewide as shoppers seek to elevate more frequent at-home meals and enjoy affordable indulgences in the face of economic uncertainty. Insights from a two-and-a-half-year series of consumer sentiment tracking surveys by Rich Products (Rich’s) chart a clear course for retailers to capitalize on this momentum through more healthy options among their fresh bakery offerings, greater variety, and smaller, more affordable portion sizes.
Rich’s launched its ongoing consumer sentiment tracking study in 2020 to monitor changes in shopper preferences and fresh bakery purchasing behaviors across retail, foodservice and e-commerce channels. To date, the global food company has fielded 12 waves of the survey with 300 participants each. In addition, Rich’s conducted several shopper studies focused on the future of Fresh Bakery over the past 18 months. Among the significant findings: