US snack index explores preferences and behaviors for holiday snacking and beyond
The "crunch" factor was on top as an important component of the perfect snack in the latest Frito-Lay US Trend Index. The index polled consumers on their snacking preferences and found that more than 70% of snackers would reach for a food with a crunch when considering their perfect snack.
Beyond crunch, the Snack Index found other important snack factors included sweet (66%), salty (61%) and filling (53%). Almost half of those surveyed expressed that, when thinking of a perfect snack, that snack is also nostalgic and reminds them of a specific moment in time (49%).