Global concerns over obesity, diabetes, and cardiovascular disease will usher in the new year’s health and wellness initiatives. Consumers will engage in the annual effort to seek out food and beverage choices with more moderate amounts of nutritive sweeteners (i.e., sucrose and fructose), lower amounts of “undesirable” fats, and fewer calories.
Beverages continue to lead all categories of foods and beverages with the greatest number of low/no sugar claims, based on a 2022 study conducted by Spoonshot. Reduced-sugar juices and smoothies top the beverage category, followed by carbonated soft drinks.