As Innova Market Insights tracks new product launches around the world, we likewise see how global macro trends drive and shape new packaging.
It’s certainly a challenging time. Consumers and their household budgets face economic uncertainty from pandemic-induced supply chain disruptions, a threatening energy crisis and inflationary pressures. Many consumers also are speaking up and asking media, government and industry to address climate change. Of course, these same consumers are exercising their own power and taking packaging into greater consideration at the grocery store shelf. That’s when and where they decide between various new products.