Organic Trade Association Wins Funding to Promote US Organic Globally
USDA awards $1 million-plus in 2023 Market Access Program fund
The Organic Trade Association (OTA) received a record level of funding of more than $1 million from the US Department of Agriculture’s Market Access Program (MAP) to promote US organic products around the world in 2023. The award, totaling $1,011,911 in new funding to the association, is an almost 10% increase from the 2022 levels, and the largest MAP award ever received by OTA.
“The Organic Trade Association is proud to have been an official cooperator in USDA’s Market Access Program for more than 20 years, leading to huge wins for the organic industry,” said Sarah Gorman, international trade manager for OTA. “Our market promotion efforts have created opportunities that have generated millions of dollars in new sales and expanded global market access for our participating businesses, establishing new organic customers around the world.”