NielsenIQ BASES Announces 2022 North America Menu Innovation Award Winners
From burgers to ice cream, brands went above and beyond to create products to attract customers
NielsenIQ BASES, a leader in helping companies build brands through innovation, announced the 2022 North America Menu Innovation Award winners. This year, 120 new menu items were evaluated in a consumer survey by thousands of restaurant guests; the NielsenIQ BASES Restaurant Team then evaluated each item’s relative performance on relevance—items which guests indicated they need or want—and innovation—items guests indicated they found new and exciting to identify 20 winners in North America.
The awards were created to showcase standout menu innovations in the restaurant industry, according to restaurant guest feedback. These innovations were impactful successes which kept guests engaged during a transitional year after the brunt of the pandemic. With this, this year’s overarching theme is reaching consumers where they are. Whether consumers were ready to come back to a brick-and-mortar location or if they wanted to stay home, these award winners went the extra mile to deliver what guests needed, where they needed it.