JPG Resources Acquires RodeoCPG Research & Development Team
Food and beverage resource providers close deal to shift business focus and fuel innovation growth
RodeoCPG, a strategic food & beverage sales agency, is shifting from a broad suite of services, including R&D and operations support, to focus on building the industry’s first tech-enabled sales management offering. JPG Resources, a leading food & beverage innovation and commercialization group, will help this shift with the acquisition of RodeoCPG's Brooklyn, N.Y.-based R&D team. The transaction will benefit both parties and expand JPG Resources’ reach across New York, a key development region.
RodeoCPG is known for providing strategies to better-for-you food & beverage operators looking to scale at various stages across the development process. The shift in strategy will combine their sales expertise, operational acumen, and proprietary technology into a unique retail sales solution.