ZOA Energy looks to "Fuel Something Bigger" with new brand campaign, visual identity, new flavor rollout and product enhancements
ZOA Energy launched a new campaign - “Fuel Something Bigger.” The “Fuel Something Bigger” platform will connect and inspire all of ZOA’s initiatives and is crafted to reflect the ethos and passions of their founders - Dwayne Johnson, Dany Garcia, John Shulman and Dave Rienzi - each of whom is top in their field as world class business people and athletes.
With “Fuel Something Bigger,” ZOA is looking to inspire the way people are consuming and using energy, directing consumers to reach their full potential, to grow, inspire others, set new goals and start a movement beyond themselves. Throughout 2023, the brand will more than double its marketing investment, focusing on this new campaign and shopper marketing efforts through a variety of channels including digital, out-of-home, and paid social media. ZOA will also be popping up at various activations throughout the year, including a partnership with the XFL, influencer programming, social contests, seasonal promotions, and experiential pop-up moments.