The new line features an extensive portfolio of organic, nutritious blends for babies including new Advanced Nutrition products
Once Upon a Farm, a childhood nutrition brand, announced the roll-out of fresh baby coolers starting at many select Wegmans Food Markets across New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts, North Carolina and Delaware. The cooler rollout will be completed in most stores by the end of Q1 2023.
The strategic and significant commitment at Wegmans puts consumers first by meeting the growing demand of parents seeking fresh baby food and clean snack options for the family, while also giving retailers an edge. The baby coolers will complement Once Upon a Farm's existing assortment of organic Fruit & Veggie Blends and Dairy-Free Smoothies for toddlers and big kids available at Wegmans.