Provenance, functional ingredients, clean-labels, and tropical flavors are among the trends that iTi Tropicals expects to see throughout 2023
Provenance, functional ingredients, clean-labels, and tropical flavors are among the trends that iTi Tropicals expects to see throughout 2023.
Provenance and Authenticity Consumers are excited about products that come from another country provided the products are natural, authentic, and have clear provenance. Promoting a product as exciting and authentic by using a “from there” gives companies an opportunity to differentiate their products.