Accounting for 20.67% of US consumers and nearly one-third of the global population, Gen Z’s economic power is the fastest growing across all generations
Gen Z is poised to change the face of food, according to new research from The Center for Food Integrity (CFI). CFI conducted digital ethnography, quantitative research and immersive Gen Z experiences, for a 360-degree look at this unique segment and how to engage to earn trust.
“The findings equip the food industry with insights to engage Gen Z consumers, Gen Z farmers and ranchers, and the Gen Z workforce,” said Roxi Beck, CFI consumer engagement director, who led the Gen Z initiative. “The guide details engagement strategies agriculture organizations can use to attract and retain young members and future leaders. Additionally, it details how food companies, restaurants, retailers, agribusinesses and others involved in the business of food can attract and integrate this up-and-coming generation into today’s multigenerational workforce.”