Sustainable Product Market Expands, Future Growth Certain
Manufacturers and brands work to harness technology, reduce waste and introduce more planet-friendly packaging to deliver eco-friendly alternatives
Sustainability is a baseline requirement as more consumers make purchases based on sustainable attributes such as recyclable, reusable, and biodegradable. Many consumers shop consciously at retailers committed to sustainability. Brands that have sustainability as part of their value proposition are likely to fare better than ones that consider sustainability as risk management or risk avoidance. All of this, while the popularity of sustainably marketed products among younger consumers points to an enduring demand.
77% of consumers believe sustainability is important when selecting products to buy (an increase from 69% in 2021)