The Secret Nature of Fruit, Fruit-Powered Vitamin Chews
The line of sustainably-crafted vitamin chews is part of a new functional supplement brand powered by Dole Packaged Foods
The Secret Nature of Fruit®, a new functional supplement brand powered by Dole Packaged Foods, LLC, announced the launch of Fruit-Powered Vitamin Chews: a sustainably-crafted line of functional chew supplements aimed at uncovering and harnessing the hidden "secrets" of fruit to deliver key functional nutrients needed to help power your body, naturally. The Secret Nature of Fruit launch is a transformative step for Dole as it transitions into a health and wellness company and introduces products into two new and different categories – chewable supplements and probiotic sodas.
The Secret Nature of Fruit® taps into the nutritional power of real fruit and phytonutrients. Crafted with a powerful blend of fruits, scientifically proven vitamins, minerals, adaptogens, and no processed sugars, this new line unlocks the untapped potential of fruit to help the body and mind thrive. In addition to the Fruit-Powered Vitamin Chews, the brand will also be launching Probiotic Sodas, a line of probiotic fruit sodas powered by 15% fruit juice and two billion live probiotics to support a healthy gut. Three of the four flavors: Tropical Passionfruit, Spiced Pineapple and Refreshing Peach will be on store shelves end of April 2023 with an SRP of $2.69.