Editor’s Note: This is the first in an eight-part series of expert insight columns alternatingly directed to entrepreneurial start-up food and beverage companies as well as young food and beverage formulating professionals. This initial article is directed to entrepreneurial start-up leaders.
You have a great tasting food you want to commercialize. What claims can you make? One of the first things on your to-do list should be to define a few basics: Who will buy your food? What’s important to them when it comes to your food category?