Atoria's Family Bakery, Chomps & Petit Pot named winners of the Misfits Market and Upcycled Food Association contest
Misfits Market and Upcycled Food Association, in partnership with Valor Equity Partners, selected Atoria's Family Bakery, Chomps, and Petit Pot as the winners of the Upcycling Challenge, a contest for food entrepreneurs to create an innovative food product that repurposes excess food or waste. Seven food finalists, chosen from 114 food entrepreneur applicants, pitched their upcycled product ideas to a panel of leaders in food innovation at the Natural Products Expo West trade show.
Atoria's Family Bakery, the maker of bread with simple, non-GMO ingredients, won for its upcycled mini naan that includes 18% Regrained Super Grain, a nutritious grain rescued from the beer brewing process.