The trend predictions are developed by Kroger's industry-leading team of food experts including Our Brands' product developers, chefs, buyers, culinary specialists and Kroger's retail data science arm, 84.51º, for a well-rounded projection of what customers will be buzzing about for the upcoming year. From budget-conscious shopping preferences to new and bold flavor discovery, Kroger's trend predictions provide a unique look at what's in store for 2025.
"Our Brands provide an opportunity to get exceptional value on the top trending products while still enjoying the same high quality and unique flavors customers crave," said Juan De Paoli, vice president, Our Brands for Kroger. "2025 is all about flavor - with hot peppers continuing to rise, fermented flavors quickly growing in popularity, and staples like Caesar finding new adaptations in the kitchen. Whether customers are looking to try a new dupe on a viral favorite or explore the real power of protein, Kroger is excited to offer Our Brands products that give customers a taste of their favorite trends."