Think you’ve run out of ideas for your legacy brand? One of the year’s most compelling new product stories involves a R&D team—and related departments—that extended a 62-year-old brand through innovative applied technologies, texture and, of course, taste.
Prepared Foods’ 2023-24 Spirit of Innovation Retail Food honoree is Campbell’s Goldfish Crisps, a three-item line that debuted nationwide in January 2024. Interestingly, the popular Goldfish cracker tracks its history to 1958 and a Swiss cookie manufacturer. Pepperidge Farm Founder Margaret Rudkin discovered the product while on a European trip, struck a deal to bring Goldfish to the United States and subsequently launched her first product in 1962. Today, the line spans more than 20 varieties.