Every fall, I look forward to the release of Innova’s Top 10 Trends for the coming year. The Innova Market Insights team of analysts, trends experts, and others work together to identify the influences, innovations, and ingredients that best capture food, beverage, and supplement trends that will shape the marketplace. 

As part of our trends forecasting, Innova conducts ongoing consumer research in 11 countries, including the US and Canada. Our surveys focus on various aspects of consumer interaction with the food and beverage environment, including lifestyles and attitudes, health and nutrition, snacking, flavors, foodservice, and others. We’ve learned from consumers that quality in ingredients and products strongly influences their purchasing decisions. They also consider value, health, convenience, sustainability, enjoyment, and a number of other factors. We create our annual trends forecast by integrating these consumer insights into our intelligence on new product launches, which we monitor in real time.