Consumers are increasingly turning to adaptogens—natural substances that help the body adapt to stress and restore balance. Ingredients like ashwagandha, rhodiola, and ginseng are being incorporated into beverages, snacks, and even desserts. Expect expanded applications in ready-to-drink (RTD) teas, protein bars, and functional chocolates.
With a rising focus on brain health, nootropics will play a larger role in food and beverage formulation. Ingredients like L-theanine, lion’s mane mushroom, and phosphatidylserine are being used to enhance focus, memory, and mental clarity. These are making their way into functional coffees, waters, and even savory snacks.