Pioneer in allergy-friendly foods fuels growth of free-from industry
July 10, 2017
The launch follows Enjoy Life’s steadfast portfolio expansion across multiple aisles of the grocery store as it fuels the growth of the Free-From industry, which is projected to reach $20 billion by 2020.
One of the original convenience foods, breakfast cereal is no longer seen as convenient by younger consumers increasingly inclined to avoid milk and cereal in the morning.