Ahead of the spring and summer months, the whisky brand adds a lemonade flavor to its ready-to-drink canned cocktail portfolio
February 18, 2022
Crown Royal is bringing the flavor to spring and summer celebrations for the next generation of drinkers (21+) with Whisky Lemonade, its newest ready-to-drink cocktail flavor.
The new beverage contains 8% ABV in 16oz single serve cans
February 2, 2022
Twelve5's Rebel Hard Coffee expanded its product portfolio with a hard coffee innovation under its BOLDER platform. BOLDER is latest addition to the ever growing Twelve5's Rebel Hard Coffee lineup that includes 8% ABV in single serve cans.
Molson Coors, The Coca-Cola Company enter exclusive agreement to develop and commercialize a brand of full-flavor alcohol beverages
January 31, 2022
The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Company, following a successful first year for Topo Chico® Hard Seltzer.
Avoidance of alcohol is becoming the norm for a growing minority of consumers around the world
December 8, 2021
According to a new report from Innova Market Insights, 4% of all the beers and spirits launched globally in 2021 contained no alcohol at all, rising to 7% among flavored alcoholic beverages (FABs). Launch numbers in each of these areas have grown at CAGRs of 20-40% over the past five years.
Snyder's of Hanover, Captain Lawrence Brewing Co. partner to launch new beer for Oktoberfest, brewed with Snyder's of Hanover pretzels
October 8, 2021
The beer collection features two flavors – Pretzel Märzen and Pretzel Frücht. Pretzel Märzen is a Märzen style lager that blends a classic malty taste with elevated notes of slow-baked Snyder’s of Hanover® Mini pretzels.
The Boston Beer Company and PepsiCo partner to develop new alcoholic offering
August 17, 2021
The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands.