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Home » food marketing

Articles Tagged with ''food marketing''

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My/Mochi Names New Marketing Leadership

Brigette Wolf to take on role as chief marketing officer
February 28, 2023

Wolf will take the reins on accelerating growth of the largest producer of mochi ice cream through dedicated marketing, robust innovation into new categories and dayparts, and strengthening the brand's connection with consumers.


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SKU Selects Six Brands for its First Food and Beverage Cohort

The brands range from family-inspired baked goods to functional beverages
February 22, 2023

SKU’s mentors are what truly sets the accelerator apart. Brands are surrounded by a customized mentor team hand-picked to meet their needs. 


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What is the Difference Between Regenerative Agriculture and Certified Organic Farming?

Gwendolyn Wyard of the Organic Trade Association helps to define regenerative agriculture and how it differs from organic farming
January 12, 2023

Unlike other label claims, such as “natural” or “regenerative,” “USDA Organic” is the only federally defined and enforced eco-label in the marketplace. It is backed by third-party certification and provides traceability from the farm to the consumer.


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Organic Trade Association Wins Funding to Promote US Organic Globally

USDA awards $1 million-plus in 2023 Market Access Program fund
December 15, 2022

The Organic Trade Association (OTA) received a record level of funding of more than $1 million from the US Department of Agriculture’s Market Access Program (MAP) to promote US organic products around the world in 2023. The award, totaling $1,011,911 in new funding to the association, is an almost 10% increase from the 2022 levels, and the largest MAP award ever received by OTA. 


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Corbion Announces New Marketing Leadership

Jennifer Lindsey to take on role as chief marketing and digital officer, member of the executive committee
December 13, 2022

The role will partner with the three business units, connecting the market to the end customer using market research and insights, digital experience, innovation partnership and communications.  


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New Wave Foods Announces Partnership with Restaurateur, Influencer and Television Personality Chef Brian Duffy

Duffy will create recipes and social media content, make appearances on behalf of New Wave Foods, including the National Restaurant Association Show in 2023
December 5, 2022

New Wave Foods, an innovator in sustainable plant-based seafood, partnered with Chef Brian Duffy, known to many for his appearances on Bar Rescue, The Today Show, Food Network, HGTV and more, to spread the word on New Wave Foods' plant-based shrimp to foodservice operators.


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OREOiD for Business

Custom OREO cookie aims to assist businesses elevate customer experience
November 2, 2022

With OREOiD, a cookie can be easily and quickly customized by operators who choose the crème filling, fudge dip and sprinkle colors, followed by their one-of-a-kind message and artwork. 


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Kroger Accepting Submissions for Inaugural Our Brands Innovation Summit

America's largest grocery retailer invites private brand suppliers across categories to apply
October 12, 2022

The summit supports the ongoing mission of Kroger's Our Brands portfolio by partnering with select suppliers to provide high-quality, innovative items that meet current and future market trends and uplift the company's brand promise, to be Fresh for Everyone.


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Bell Flavors & Fragrances Announces Promotions to Strategic Positions at Northbrook Headquarters

Global flavors and fragrances company supports worldwide strategy with key appointments
September 22, 2022

Bell Flavors & Fragrances, Inc. (Bell) announced a series of promotions to senior leadership positions at its headquarters in Northbrook, Ill. The updates include the promotion of Megan Paul to sensory scientist, the promotion of Noor Abo Alzahb to the position of sales project manager, and the promotion of David Banks to senior marketing director.


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Kraft Macaroni and Cheese Changes its Name, Iconic Blue Box

The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging
June 24, 2022

The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile.


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