Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Home » food marketing

Articles Tagged with ''food marketing''

IRI Names Google Executive, CPG Advertising Leader as Next President and CEO

Kirk Perry to take on new role in mid-May
March 31, 2021
IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, announced the appointment of Kirk Perry, Google’s president of global client & agency solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an advisor to the company and member of the board of directors.
Read More
GettyImages-1253933797
STRATEGY SERIES: WHERE R&D MEETS FOODSERVICE

Advice for Pitching a New Foodservice Product

Ensure success by doing your homework regarding customer needs and strategies
Jeff Miller
March 29, 2021
Although there may be a pandemic-related slowdown, there’s no stopping new product development targeted at the commercial and non-commercial foodservice sectors. To help readers with new product development strategy, Prepared Foods asked Jeff Miller, founder and CEO of Cutting Edge Innovation, to create a thought leadership series connecting R&D strategy to foodservice sales. Cutting Edge Innovation advises on foodservice strategy, sales, business development, and innovation. Miller also created an online course, “Turbocharge Your Foodservice Sales.”
Read More
KitKat_Duos_900
STATE OF THE INDUSTRY

Candy Makers Turn Up the Creativity to Keep Consumer Interest

COVID-19 has dimmed the prospects for specialty chocolate retail stores as the pandemic pushes consumers to grocery stores and online distribution channels
Tom Vierhile
March 9, 2021
Want to talk candy trends? It’s not unusual to talk about new offerings combining both sweet and sour flavors. Then again, sweet and sour also describes life itself the candy industry.
Read More
California_Walnuts_Power3_900

California Walnuts to Launch Global Marketing Initiative

The second annual international campaign educates consumers about walnuts' unique nutrient composition
March 3, 2021
The California Walnut Commission announced its second annual "Power of 3" global marketing campaign, which builds on the successful 2020 campaign. "Power of 3" launched on March 3 with a first-ever global event celebrated in the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the Middle East to showcase how they like to get their daily handful of walnuts.
Read More
ManusBio_900

Manus Bio Expands Sales, Marketing Team

Heather Barbarino to become vice president of marketing; Gary Dempsey to take on role as vice president of sales & business development
February 23, 2021
Manus Bio Inc. (Manus Bio), announced the expansion of its sales and marketing team with the hires of Heather Barbarino as vice president of marketing and Gary Dempsey as vice president of sales & business development.
Read More
MarthaStewart_2020_900

Marquee Brands, Mediacast Launch Martha Stewart Kitchen

New retail brand of food products from Martha Stewart to have a limited offering of products in late 2020, full launch set for Spring 2021
December 11, 2020
Marquee Brands LLC and Mediacast Holdings announced the initial launch of Martha Stewart Kitchen (MSK), a new retail brand of frozen and prepared food products from Martha Stewart, which are being brought to the market by the newly formed MSK Foods LLC.
Read More
PlugAndPlay_900

Plug and Play Opens New Chicago Office

New location will focus primarily on the food and beverage industry
December 9, 2020
Global innovation platform, Plug and Play, announced its newest location in Chicago. This office will focus on connecting startups, corporations, and investors working on innovating the food and beverage industry. Since 2017, Plug and Play has run a food and beverage program out of their headquarters in Silicon Valley and has since expanded to Bangkok, Milan, São Paulo, and Shanghai.
Read More
Ajinomoto_MSG_900

New Ajinomoto Campaign Challenges Assumptions About Monosodium Glutamate (MSG)

The company joins forces with Pepper Teigen, designer Zipeng Zhu, and Asian food brand Omsom to replace outdated "No MSG" signs with new "KNOW MSG" symbol
December 2, 2020
Ajinomoto Co., Inc., a producer of MSG committed to championing science and setting the record straight on the ingredient, announced a new campaign to address the heart of MSG's perception problem in the US: xenophobia-born misinformation.
Read More
FMI_Speaks_20_900

FMI Releases 71st Annual The Food Retailing Industry Speaks Report

Survey finds 2019 investments by food retailers paved the way for meeting 2020 consumer demands
October 14, 2020
The annual The Food Retailing Industry Speaks (Speaks) report, released by FMI—The Food Industry Association, finds that in 2019 the food retail industry saw strong operational performance, which helped the industry face challenges in 2020. At the same time, outside forces including trade, credit/debit card interchange fees and health care costs impacted food retailers and kept profit margins steady.
Read More
Edlong_Logo_2020_900

Edlong: Everything Dairy Can Be

Edlong debuts multimedia brand campaign
October 2, 2020
Widely recognized as the world’s premier  independently-owned flavor house, Edlong debuted Everything Dairy Can Be™ - an inspirational mantra that is driven by Edlong’s industry-leading dairy, dairy-based, and dairy-free ingredient capabilities.
Read More
Previous 1 2 3 4 5 6 7 8 9 Next
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing