It’s no secret that Millennials are changing the food and nutrition landscape. But Boomers have their own set of unique ideas about what they want on their plate.

Each group’s motivations, needs, and wants when it comes to dinner are as varied as their taste in music.

Over a third of consumers globally say they snack regularly, with the figure rising to just over 40% for young people aged 18-34, as the practice of modular eating becomes more accepted as an alternative to eating three main meals a day, according to consumer insight firm Canadean.

The “What Matters to Millennials” study set out to unpack the marketing buzzword “authenticity” and to learn what creates an authentic brand according to millennials.

While craft beer has taken the world by storm, today there is a new drink taking a shot at global popularity - craft spirits. Indeed, new research from Mintel reveals that spirits positioned as “craft” have so far accounted for one in seven (15%) new global spirit launches to date in 2016, up from just one in 20 (5%) in 2011.

Retale, a location-based mobile advertising platform for retailers and brands, announced the results of its first annual “Retale Millennial Grocery Report” – a commissioned study examining grocery shopping preferences among millennial (18-34 years old) consumers. 1,000 millennials across the U.S. were polled for the study between May 2-6, 2016.

Age, ethnicity, life stage, and values also influence current and future eating behaviors, based on a recently released NPD study that leverages 30 years of actual consumption data to quantitatively determine what is myth and reality about eating patterns among the generations.

This pronounced proclivity for bold and confident individualism extends noticeably to Millennials’ food choices, according to market research publisher Packaged Facts in the brand-new report Millennial Menus: Culinary Trend Tracking Series.

In fact, more than a quarter of parents (26%) learn about a new product as a request from their child, according to market research publisher Packaged Facts in the brand-new report, Kids Food and Beverage Market in the U.S., 8th Edition.

Boomers eat ready-to-eat snack food 20% more often than millennials do, according to NPD’s daily tracking of U.S. consumers snacking habits.