Bakery

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Dave’s Killer Bread is rolling out Mini Bagels in two flavors alongside a limited-edition Summer Berry variety. The launch reflects shifting portion preferences and flavor trends among Gen Z and millennial consumers.

Individually wrapped 3oz cookies deliver fresh-baked texture in a convenient, shelf-stable format. The launch reflects growing demand for premiumization in everyday snack categories.

Tate’s Bake Shop expands its seasonal lineup with a new citrus-forward cookie and the return of a fruit-based variety. The launches reflect ongoing interest in tart-sweet profiles and freeze-dried inclusions in baked goods.

Pop-Tarts is introducing a new line with increased filling to boost indulgence and differentiation. The launch reflects ongoing demand for flavor intensity and variety in the breakfast and snack category.

Perfect Snacks is introducing Protein + Prebiotics, a refrigerated bar delivering 20g of protein and prebiotic fiber without artificial ingredients. The launch reflects demand for high-protein snacks that also support gut health and clean-label expectations.

Rise Baking Company is expanding its Utah facility to boost capacity and streamline operations, including increased pie production. The move will add jobs while consolidating manufacturing, including the closure of its Washington plant.

Joseph’s Bakery is advancing Tumaro’s following its acquisition, building on the wrap brand’s better-for-you positioning and flavor-forward lineup. The company plans increased support and innovation to drive expansion across retail and e-commerce

From 20g-protein bagels and GLP-1-friendly cookies to sourdough loaves and pancake-inspired mashups, processors chased health and happiness alike. In 2025, bakery innovation proved consumers want both functional nutrition and bite-sized bliss.

Creations Foods USA Inc. and Get Real Foods LLC, dba REAL Cookies, completed a strategic merger to form a vertically integrated CPG platform dedicated to healthier snacking across North America. The combination brings together scalable manufacturing capabilities with award-winning cookie brands built around simple ingredients and indulgent taste.

Rise Baking Company appointed Mark McNeil as chief executive officer, succeeding Brian Zellmer after five years of transformational growth. McNeil brings more than 30 years of leadership experience across retail, foodservice and manufacturing, most recently serving as CEO of Shearer’s Foods.