There exists an abundance of scientific data supporting the positive benefits of fiber in reducing the risk of a number of chronic conditions, but most Americans fall far short of recommended daily consumption levels. Despite consumer awareness of fiber’s importance in the diet, it still is difficult to obtain enough fiber from most common foods.
Cereal and snack bars may have seen sales growth ebb and flow in recent years, but the segment has enjoyed significant new product development. Weight management, allergen concerns, and overall health and wellness have been at the forefront of efforts.
SunOpta Ingredients Group used the recent IFT Food Expo to showcase a new rice fiber, cellulose fiber and a specialty starch designed for use in yogurt and other dairy foods.
Recommended fiber consumption varies by age and gender, but it ranges between 21-38g per day. Considering Americans average roughly 15g of fiber per day, there is clearly room to grow.
The satiating element of fiber has led to its inclusion in a number of weight-management strategies and products, both in the U.S. and abroad. In Germany, for instance, Pronatura’s Inulin Fibre is a prebiotic designed to support weight control when consumed regularly.