Limited Edition Extra Strength Shot is the latest in 5-hour ENERGY flavor innovation
June 7, 2023
The Tidal Twist is a tropical tsunami of flavor featuring the proprietary 5-hour ENERGY Extra Strength blend containing B-vitamins, amino acids, nutrients, zero sugar and caffeine.
New hydration supplement contains zero sugar or artificial sweeteners
May 31, 2023
The innovative product is set to revolutionize the energy and hydration market by providing a versatile and clean alternative that can be consumed directly or mixed with a beverage.
The winning combination of nostalgic flavors and protein-packed performance entered the world of sports nutrition with SIX STAR® 100% Whey Protein Plus in Kellogg’s Frosted Flakes® and Froot Loops® flavors
May 26, 2023
The partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein but will leverage the beloved Tony the TigerTM and Toucan SamTM characters.
Brand responds to consumer desire for new energy drink flavors
May 17, 2023
Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.
T. Hasegawa shares emerging flavor trends involving functional ingredients
April 13, 2023
In the company’s latest downloadable “Flavor Flash” report, T. Hasegawa explores the latest emerging flavor trends in the functional ingredients category.
New collaboration between Athletic Brewing and Super Coffee contains caffeine and 5g of protein
April 5, 2023
Called Suped Up, the new non-alcoholic beer was inspired by the power of positive energy and the grind of endless grit. It is brewed with high-quality coffee and spent brewer's grains. The result is a rich, Extra Dark brew that is full-bodied and contains 5g of protein.
EverPro®, a barley protein made from Anheuser-Busch’s upcycled spent grain, is an essential ingredient that appeals to high performing performance athletes
April 3, 2023
EverGrain’s collaboration with The Game Changers filmmaker represents a significant milestone in the young business’s journey to create a more sustainable, circular food chain by commercializing and scaling thousands of tons of upcycled BSG into nutrient rich ingredients.