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Home » Topics » Functional Benefits » Sports & Energy

Sports & Energy
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Tidal Twist Extra Strength 5-hour ENERGY Shot

Limited Edition Extra Strength Shot is the latest in 5-hour ENERGY flavor innovation
June 7, 2023

The Tidal Twist is a tropical tsunami of flavor featuring the proprietary 5-hour ENERGY Extra Strength blend containing B-vitamins, amino acids, nutrients, zero sugar and caffeine.


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Elite Sports Performance Supplement Line

The creation of Elite serves as an extension of the brand's private label offering
May 31, 2023

The product is designed to prepare the body and mind for training without stimulants, making it easily stackable with other supplements.


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VivaStix Instant Energy + Electrolytes Product

New hydration supplement contains zero sugar or artificial sweeteners
May 31, 2023

The  innovative product is set to revolutionize the energy and hydration market by providing a versatile and clean alternative that can be consumed directly or mixed with a beverage.


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Kellogg’s, Six Star Pro Nutrition collaborate to turn iconic cereal flavors into protein powder

The winning combination of nostalgic flavors and protein-packed performance entered the world of sports nutrition with SIX STAR® 100% Whey Protein Plus in Kellogg’s Frosted Flakes® and Froot Loops® flavors
May 26, 2023

The partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein but will leverage the beloved Tony the TigerTM and Toucan SamTM characters.


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GURU Theanine Fruit Punch

The new energy drink contains theanine, an amino-acid found in green tea
May 24, 2023

When blended with caffeine, theanine creates a synergistic effect that powers up brains and boosts focus and mental performance.


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Yerbaé Lemonade & Yuzu Lime

Brand responds to consumer desire for new energy drink flavors
May 17, 2023

Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.


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Florida Food Products: Clean Caffeine

Green tea extract provides balanced energy, health benefits, and a clean label for energy products
May 3, 2023

According to Mintel’s 2023 US Energy Drinks report, total energy drink and energy shot sales increased by 14% from 2021 to 2022.


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T. Hasegawa: Where Flavor Meets Function

T. Hasegawa shares emerging flavor trends involving functional ingredients
April 13, 2023

In the company’s latest downloadable “Flavor Flash” report, T. Hasegawa explores the latest emerging flavor trends in the functional ingredients category.  


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Suped Up Pre-Workout Brew

New collaboration between Athletic Brewing and Super Coffee contains caffeine and 5g of protein
April 5, 2023

Called Suped Up, the new non-alcoholic beer was inspired by the power of positive energy and the grind of endless grit. It is brewed with high-quality coffee and spent brewer's grains. The result is a rich, Extra Dark brew that is full-bodied and contains 5g of protein.


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EverGrain and The Game Changers Filmmaker James Wilks Launch FȲTA Line of Sports Nutrition Products Made with Upcycled Barley Protein

EverPro®, a barley protein made from Anheuser-Busch’s upcycled spent grain, is an essential ingredient that appeals to high performing performance athletes
April 3, 2023

EverGrain’s collaboration with The Game Changers filmmaker represents a significant milestone in the young business’s journey to create a more sustainable, circular food chain by commercializing and scaling thousands of tons of upcycled BSG into nutrient rich ingredients.


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