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Marketing with Cannabis Products

Cannabis Products is produced and published by Prepared Foods, FOOD ENGINEERING, FOOD MASTER and Food Safety Magazine. As a complement to these brands, it provides content on the underdeveloped legal cannabis edibles and beverages market. Each issue focuses on product development, manufacturing, regulatory, food safety, ingredients, equipment and packaging, as well as dynamics related to this rapidly changing and emerging market. Your partnership with Cannabis Products will extend your message to industry executives.

AUDIENCE PROFILE
Total Magazine Circulation
32,014

Average Digital Circulation*
Average eNews Delivered
5,752

Average eNews Delivered**
Email Distribution
14,229

Total Average eBlasts Delivered**
Average Website Pageviews
8,913

Average Website Pageviews**
Average Website Users
5,652

Average Website Unique Visitors**
LinkedIn Logo
2,398

LinkedIn Members***
No attempt has been made to identify or eliminate duplication that may exist across media channels.
* Media Owner's Data - June 2021
** Media Owner's Data (Q4 2021 Average) – eBlasts data from FOOD ENGINEERING, FOOD MASTER and Prepared Foods.
*** Media Owner's Data - July 2021
RESOURCES
CONTACT US
EDITORIAL CALENDAR
DOWNLOAD SPECIFICATIONS
DOWNLOAD AS PDF
MARKETING SOLUTIONS
Marketing Solutions Menu

Select a marketing solution to view the details. Hover on ⓘ for more about the topic.

VIEW ALL MARKETING SOLUTIONS
ABM
ⓘ
Reach your top prospective companies with our account-based marketing program which help draw out those specific users.
Advanced Targeting
ⓘ
Customize your target audience by allowing us to identify their online engagement and digital behavior to pinpoint their interests that align best with your business solution.
Clear Seas Reports
ⓘ
Need marketing research for more informed decision making? Contact your industry-focused market research partner today to gain insights into your complex business questions.
Content Creation
ⓘ
We can help you create industry-relevant assets including articles, white papers, case studies, and more, so you can position your company as a thought leader and generate leads. This valuable content can be generated with your timeline in mind, equipping your company with the editorial and publishing resources needed to help you continue to do what you do best.
Continuing Education
ⓘ
We provide continuing education to professionals across multiple industries through our print publications, websites, live events, and webinars. Increase brand awareness and generate high-quality leads through CE sponsorships.
Cost-Per-Lead
ⓘ
Looking for leads who took a qualified action on your content? Use our cost-per-lead program to generate a set number of leads to help grow your customer base.
Custom eNews
ⓘ
Custom eNewletters help you market your own content; or, send readers an eNewsletter containing a brief description of your eBook, white paper, or digital supplement, providing direct access to your content. All Custom eNewletters are co-branded with our publication to increase deliverability, views, and clicks.
Directories
ⓘ
Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available.
Drip
ⓘ
Drip Campaigns redeploy your marketing message over a longer period of time to increase lead engagement and allows for added brand exposure.
DRIVE
ⓘ
Gain added exposure and increase your web traffic by driving a specific number of our users directly to your website using our DRIVE marketing campaigns.
eBlasts
ⓘ
Reach our engaged and targeted audience with one of our many email marketing solutions! Highlight a new product, your upcoming webinar, a newly created video, and more!
eBooks
ⓘ
Receive qualified leads through a co-branded eBook, a collection of topic-centric articles packaged together in a downloadable digital media format. Each eBook includes new or repurposed articles and may be supported by content from one to three sponsors.
eMagazine
ⓘ
Our eMagazines are interactive, responsive and modern. Create brand awareness and leverage the credibility and authority of our brand by advertising. Full page, fractional and sponsorship options available.
eNewsletters
ⓘ
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness.
Interactive Product Spotlights
ⓘ
Unlike traditional press releases, Interactive Product Spotlights fuse the creative and storytelling aspects of advertising in an engaging, interactive experience that is promoted to a targeted email list of industry professionals.
Lead Nurturing
ⓘ
Leverage your content amongst your leads to continue to move them down the sales funnel and find out who the most sales-qualified leads are for your business.
Live Events
ⓘ
Live B2B Events and Conferences provide both exhibitors and attendees with valuable networking opportunities and practical insights they can use to grow and transform their businesses. As an Exhibitor or Sponsor you gain increased visibility and a relevant platform to promote products and capabilities, meet face to face with clients and partners, and establish your presence and leadership in the industry.
MyClear Opinion Panel
ⓘ
Need high-quality B2B research respondents? myCLEARopinion Panel specializes in B2B skilled industry sample, providing access to executives, decision makers, and experienced industry professionals.
Podcasts
ⓘ
Podcasts provide educational and promotional information to industry professionals through audio presentations. Sponsor an editorial podcast or an exclusive podcast to allow industry professionals to hear directly from you with email and website promotions included.
Social Media
ⓘ
Broadcast your company's message to our brand's entire social media base. We offer a number of opportunities for audience engagement through Facebook, Twitter, and LinkedIn.
Sponsored Digital Spotlights
ⓘ
Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, brand events, research studies and more. This non-commercial interactive product includes email promotion, leads, and analytics, and hosting on our website for one year.
Videos
ⓘ
We produce high quality, professional videos and devise a customized marketing strategy to get your video message in front of thousands of qualified buyers via eMagazines, Social Media, and Brand Websites. Video options include Case Study, How-To/Product Demo, Booth/Event Coverage and more.
Webinars & Online Events
ⓘ
Webinars are a great way to showcase your thought-leadership and expertise on industry related topics - giving attendees the information they need all while you collect leads! Webinar types include those featuring editorial or sponsored content, moderated by our editors or by you the sponsor, and even those that offer CE credits to attendees.
Website Display Ads
ⓘ
Connect with industry professionals and drive traffic through online display ads. Create awareness and engagement while directing viewers to your site. Options include standard banner ads or extra impact rich media ads.

Or filter the above options by category.

Brand Awareness
Lead Generation
Content Marketing
Market Research
Directories
Events

View All Marketing Solutions within Selected Category
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ACCOUNT-BASED MARKETING

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.

Target Audience Less Wasted Messaging Qualified Leads
ADVANCED TARGETING

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

  • Articles Read
  • Browser Used
  • Webinars Viewed
  • Emails Clicked
  • Topics of Interest
  • Website Topics
  • White Paper Downloads
  • Events Attended
  • And many others!
CLEAR SEAS REPORTS

Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.

CONTENT CREATION

White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.

Cannabis Products can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!

CONTENT OPTIONS:

  • WHITE PAPERS
  • ARTICLES
  • BLOG POSTS
  • SOCIAL MEDIA CONTENT
  • TECHNICAL PAPERS
  • CASE STUDIES
  • AND MORE!

WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Cannabis Products can deploy your White Paper via email to cannabis edibles and beverages market professionals with our White Paper eBlast. Since they know and trust the content of Cannabis Products, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.

 

CONTINUING EDUCATION
ISHN Earning CEUs

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

Continuing Education Center IACET Accredited Provider
COST-PER-LEAD (CPL) PROGRAM

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

CUSTOM eNEWS

Co-branded with Cannabis Products to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

Custom eNews Example
DIRECTORIES

Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available. Let's get started.

DRIP

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

DRIVE

This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.

Multi-Channel Marketing
eBLASTS

Cannabis Products eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Cannabis edibles and beverages market professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Cannabis Products, your email to them will enjoy a higher open rate and thereby a greater number of leads!

Cannabis Products eBlasts
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
eBook eBlast | Promote your eBook. x x
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x -
Focus On eBlast | Showcase articles on one specific industry topic. x x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Quiz eBlast | Sponsor an industry quiz. x x
Sneak Peek or In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
Video Spotlight eBlast | Showcase your videos. x x
White Paper or Case Study eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of cannabis edibles and beverages market professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

eBOOKS

Sponsor a unique collection of topic-centric articles packaged into digital and downloadable PDF formats, co-branded with Cannabis Products' content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.

Sponsorship Packages:
You Receive... Single-Sponsor Multi-Sponsor**
Full page ad 3 1
Logo on cover (Linked to your website) ✔ ✔
Sponsor article* (1,000-1,200 words) 3-5 1
Logo on deployment eBlast ✔ ✔
Leads from deployment eBlast^ ✔ ✔

^Multi-sponsor: receive leads from clicks on advertiser content only.
Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
*Not required
** 3 sponsors minimum

Architectural Record eBook
EMAGAZINE

In the fall of 2018, Prepared Foods, FOOD ENGINEERING, FOOD MASTER and Food Safety Magazine began publishing Cannabis Products. As a complement to these brands, it provides content on the underdeveloped legal cannabis edibles and beverages market. Each issue focuses on product development, manufacturing, regulatory, food safety, ingredients, equipment and packaging, as well as dynamics related to this rapidly changing and emerging market. Your partnership with Cannabis Products will extend your message to industry executives.

Put your brand in view as our engaged subscribers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.

Cannabis Products eMagazine

 

Make an impact with these ads and packages that allow you to take full advantage of our eMagazine capabilities.

 

EMAGAZINE DISPLAY ADS
eMagazine Ad Sizes

 

EMAGAZINE SPONSORSHIPS

FULL SPONSORSHIP
(Limit one sponsor per issue)

PACKAGE INCLUDES:

  • Full page style ad that appears over the cover. If minimized, a “Sponsored By:” callout remains on the cover that can be expanded.
  • Mention with logo in eMagazine Reminder eBlast

 

Full Sponsorship

 

PERSISTENT SPONSORSHIP
(Limit one sponsor per issue.)

As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.

 

Persistent Sponsorship

 

INTERSTITIAL SPONSORSHIP
(Limit three sponsors per month.)

Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens.

 

HIGH IMPACT DISPLAY ADS
(Limit three per month.)

Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad.

 

VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)

Video will run as a stand-alone within the eMagazine on both desktop and mobile.

 

ADDITIONAL SPONSORSHIP OR EXCLUSIVES
CPX22 Logo

CPX22 Package

MAKE THE MOST OF THE SHOW

With the CPX22 Package, Cannabis Products helps you to attract the right people to your booth, get the attention of those who can’t attend and give attendees a reason to contact you after the show ends.

eNEWSLETTERS

As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.

Attention-grabbing ads and exclusive sponsorships are available.

Cannabis Products Insights eNewsletter Cannabis Products Insights

The weekly Cannabis Products eNewsletter, Cannabis Products Insights, delivers the latest news, analysis and insights to food and beverage product developers and manufacturers.

The eNewsletter concentrates on content aimed at developing legal cannabis edibles & beverages, latest information on consumer and industry trends.

Make sure your ad is sent to this influential group of cannabis product developers and manufacturers.

INTERACTIVE PRODUCT SPOTLIGHT

An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.

BENEFITS:

  • Created by our design professionals through a collaborative process
  • Designed for viewing across all devices: desktop, mobile and tablet
  • Equipped for embedding on your company and social media websites, and for use as a sales tool
  • Promoted via email to Cannabis Products' active and engaged industry professionals
  • Includes deployment leads and analytics
  • Hosted for one year on cannabisproductsmagazine.com
Interactive Product Spotlight Example

 

LEAD NURTURING

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Lead Nurturing Lead Nurturing
LIVE EVENTS
BNP Media Events

Our parent company, BNP Media, produces a host of conferences, trade shows, business meetings, workshops, webinars, and industry events to help professionals succeed in business. Learn more about our exhibitor and sponsorship opportunities for events that draw professionals by offering them the chance to connect with peers, seek solution providers and learn about topics relevant to their industry.

 

CPX22
CPX22 Logo

CPX22 is a NEW conference focusing on product development and manufacturing for legal cannabis edibles and beverages, including R&D, ingredients, manufacturing, equipment packaging, distribution and food safety. Secure your sponsorship today!

MyClear Opinion Panel

Complete your research projects like a trusted industry expert. Get started.

PODCAST
Cannabis Products Podcasts

Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Cannabis Products' readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Cannabis Products will promote your podcast to our readers.

HERE’S HOW IT WORKS:
  • Choose your podcast option and let us do all the work!
  • Podcast emailed to Cannabis Products' readers (Multi-deployment Packages Available)
  • Hosted for ONE YEAR on Cannabis Products' website
  • Promoted in the Cannabis Products eNewsletter
  • Promoted through Cannabis Products' social media pages
PODCAST OPTIONS:
  • OPTION 1: Supply your own podcast
  • OPTION 2: Record your podcast with our Editor, over the phone or in-person
SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. Cannabis Products offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

SPONSORED DIGITAL SPOTLIGHTS

Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, brand events, research studies and more (non-commercial).

EXAMPLE:

Sponsored Digital Spotlight

BENEFITS:

  • Created by our design professionals through a collaborative process
  • Designed for viewing across all devices: desktop, mobile and tablet
  • Equipped for embedding on your company and social media websites, and for use as a sales tool
  • Promoted via email to Cannabis Products' active and engaged industry professionals
  • Includes deployment leads and analytics
  • Hosted for one year on cannabisproductsmagazine.com
VIDEO

BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of Cannabis Products, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.

BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City, Detroit or Chicago.

OUR CAPABILITIES INCLUDE:

Video Shooting Icon

SHOOTING

Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.

Video Sound Icon

SOUND

Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.

Video Pre-Production Icon

PRE-PRODUCTION

BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.

Video Teleprompter Icon

TELEPROMPTER

Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.

Video Lighting Icon

LIGHTING

BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.

Video Post-Production Icon

POST-PRODUCTION & EDITING

BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.

WEBINARS & ONLINE EVENTS
Webinar Trends

A Cannabis Products webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting qualified registrant leads.

WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. Cannabis Products aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Cannabis Products' website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes
Cannabis Products Ad Sizes

 

AD TYPE DESKTOP TABLET MOBILE
1 Super Leaderboard 970 x 90 728 x 90 320 x 50
1 Leaderboard 728 x 90 728 x 90 320 x 50
1 Pushdown 970 x 90
(expands to 970 x 415)
728 x 90
(expands to 728 x 315)
320 x 50
(expands to 320 x 415)
1 Billboard 970 x 250 728 x 90) 320 x 50)
2 Half Page 300 x 600 300 x 600 300 x 250
3 Medium Rectangle 300 x 250 300 x 250 300 x 250
4 Wide Skyscraper 160 x 600 160 x 600 300 x 250

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Beverage Industry Candy Industry Cannabis Products Dairy Foods Flexible Packaging Food Engineering Food Master Food Safety Magazine Independent Processor Packaging Strategies Prepared Foods Refrigerated & Frozen Foods Snack Food & Wholesale Bakery The National Provisioner
CONNECT WITH BNP MEDIA

2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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