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Cannabis Products is produced and published by Prepared Foods, FOOD ENGINEERING, FOOD MASTER and Food Safety Magazine. As a complement to these brands, it provides content on the underdeveloped legal cannabis edibles and beverages market. Each issue focuses on product development, manufacturing, regulatory, food safety, ingredients, equipment and packaging, as well as dynamics related to this rapidly changing and emerging market. Your partnership with Cannabis Products will extend your message to industry executives.
AUDIENCE PROFILE
32,014
Average Digital Circulation*
5,752
Average eNews Delivered**
14,229
Total Average eBlasts Delivered**
8,913
Average Website Pageviews**
5,652
Average Website Unique Visitors**
2,398
LinkedIn Members***
No attempt has been made to identify or eliminate duplication that may exist across media channels.
* Media Owner's Data - June 2021
** Media Owner's Data (Q4 2021 Average) – eBlasts data from FOOD ENGINEERING, FOOD MASTER and Prepared Foods.
*** Media Owner's Data - July 2021
* Media Owner's Data - June 2021
** Media Owner's Data (Q4 2021 Average) – eBlasts data from FOOD ENGINEERING, FOOD MASTER and Prepared Foods.
*** Media Owner's Data - July 2021
MARKETING SOLUTIONS
ACCOUNT-BASED MARKETING
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.
ADVANCED TARGETING
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
- Articles Read
- Browser Used
- Webinars Viewed
- Emails Clicked
- Topics of Interest
- Website Topics
- White Paper Downloads
- Events Attended
- And many others!
CLEAR SEAS REPORTS
Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.
CONTENT CREATION
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
Cannabis Products can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
CONTENT OPTIONS:
- WHITE PAPERS
- ARTICLES
- BLOG POSTS
- SOCIAL MEDIA CONTENT
- TECHNICAL PAPERS
- CASE STUDIES
- AND MORE!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Cannabis Products can deploy your White Paper via email to cannabis edibles and beverages market professionals with our White Paper eBlast. Since they know and trust the content of Cannabis Products, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
CONTINUING EDUCATION
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
COST-PER-LEAD (CPL) PROGRAM
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
CUSTOM eNEWS
Co-branded with Cannabis Products to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
- White papers
- Case studies
- Testimonial, interview, Q&A videos
- On-the-job tips
- Archived webinars or podcasts
- Industry reports or facts & figures
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
DIRECTORIES
Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available. Let's get started.
DRIP
Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
DRIVE
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
eBLASTS
Cannabis Products eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Cannabis edibles and beverages market professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Cannabis Products, your email to them will enjoy a higher open rate and thereby a greater number of leads!
| eBLAST TYPE | EXCLUSIVE | MULTI-SPONSOR |
| Auction eBlast | Promote your company’s upcoming auction. | x | - |
| eBook eBlast | Promote your eBook. | x | x |
| Event/Webinar Spotlight eBlast | Showcase your event or webinar. | x | - |
| Focus On eBlast | Showcase articles on one specific industry topic. | x | x |
| Must See eBlast | Showcase a product and/or service. | x | x |
| Must-Visit eBlast | Promote your tradeshow presence. | x | x |
| Post-Show eBlast | Promote your tradeshow highlights after the show. | x | x |
| Quiz eBlast | Sponsor an industry quiz. | x | x |
| Sneak Peek or In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. | x | - |
| Video Spotlight eBlast | Showcase your videos. | x | x |
| White Paper or Case Study eBlast | Promote your relevant white paper or case study. | x | x |
Content Marketing Sponsorship
Align your messaging around Cannabis Products' editorial content. Each month, you have a unique and exclusive content marketing opportunity to sponsor a key feature article across platforms.
Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of cannabis edibles and beverages market professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
eBOOKS
Sponsor a unique collection of topic-centric articles packaged into digital and downloadable PDF formats, co-branded with Cannabis Products' content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.
Sponsorship Packages:
| You Receive... | Single-Sponsor | Multi-Sponsor** |
| Full page ad | 3 | 1 |
| Logo on cover (Linked to your website) | ✔ | ✔ |
| Sponsor article* (1,000-1,200 words) | 3-5 | 1 |
| Logo on deployment eBlast | ✔ | ✔ |
| Leads from deployment eBlast^ | ✔ | ✔ |
^Multi-sponsor: receive leads from clicks on advertiser content only.
Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
*Not required
** 3 sponsors minimum
Want to see a co-branded eBook in action? Check out some of our industry examples:
eNEWSLETTERS
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.
Attention-grabbing ads and exclusive sponsorships are available.
Cannabis Products Insights
The weekly Cannabis Products eNewsletter, Cannabis Products Insights, delivers the latest news, analysis and insights to food and beverage product developers and manufacturers.
The eNewsletter concentrates on content aimed at developing legal cannabis edibles & beverages, latest information on consumer and industry trends.
Make sure your ad is sent to this influential group of cannabis product developers and manufacturers.
FEATURED PRODUCT
Promote your product on cannabisproductsmagazine.com
Our Featured Product placement allows you to run a product promo in line with our editorial content. Your product write-up is placed on our website in a special featured product section.
INTERACTIVE PRODUCT SPOTLIGHT
An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.
BENEFITS:
- Created by our design professionals through a collaborative process
- Designed for viewing across all devices: desktop, mobile and tablet
- Equipped for embedding on your company and social media websites, and for use as a sales tool
- Promoted via email to Cannabis Products' active and engaged industry professionals
- Includes deployment leads and analytics
- Hosted for one year on cannabisproductsmagazine.com
Want to see an Interactive Product Spotlight in action? Check out some of our industry examples:
LEAD NURTURING
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
WHAT DOES LEAD NURTURING LOOK LIKE?
LIVE EVENTS
Our parent company, BNP Media, produces a host of conferences, trade shows, business meetings, workshops, webinars, and industry events to help professionals succeed in business. Learn more about our exhibitor and sponsorship opportunities for events that draw professionals by offering them the chance to connect with peers, seek solution providers and learn about topics relevant to their industry.
MyClear Opinion Panel
Complete your research projects like a trusted industry expert. Get started.
PODCAST
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Cannabis Products' readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and Cannabis Products will promote your podcast to our readers.
HERE’S HOW IT WORKS:
- Choose your podcast option and let us do all the work!
- Podcast emailed to Cannabis Products' readers (Multi-deployment Packages Available)
- Hosted for ONE YEAR on Cannabis Products' website
- Promoted in the Cannabis Products eNewsletter
- Promoted through Cannabis Products' social media pages
PODCAST OPTIONS:
- OPTION 1: Supply your own podcast
- OPTION 2: Record your podcast with our Editor, over the phone or in-person
SPONSORED DIGITAL SPOTLIGHTS
Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, brand events, research studies and more (non-commercial). Content and design provided by our brand.
EXAMPLE:
BENEFITS:
- Created by our design professionals through a collaborative process
- Designed for viewing across all devices: desktop, mobile and tablet
- Equipped for embedding on your company and social media websites, and for use as a sales tool
- Promoted via email to Cannabis Products' active and engaged industry professionals
- Includes deployment leads and analytics
- Hosted for one year on cannabisproductsmagazine.com
Want to see an Sponsored Digital Spotlight in action? Check out some of our industry examples:
VIDEOS
Let Cannabis Products produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Incorporating video content into your marketing strategy will create a better end-to-end audience experience. From production to editing to promotion, we’ll help you tell your story and drive results.
Video topics to explore:
- How-To/Product Demo
- Case Study
- Infographic Explainer
- Booth Tour
- Company Story
- Event Coverage
- Broadcast Live
- Custom Pre-Roll Ads
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City and Detroit.
OUR CAPABILITIES INCLUDE:
SHOOTING
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
SOUND
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
PRE-PRODUCTION
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
TELEPROMPTER
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
LIGHTING
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
Looking for additional promotions? Ask about our video add-on options!
We can share your story through the right channels to the right audience through BNP Media’s targeted B2B brands. Video promotion package includes:
- Video Posted to Brand Website
- eNewsletter Ad
- Social Media (Facebook, LinkedIn, Twitter)
- A Copy of the Video to Use as You Wish
WEBINARS & ONLINE EVENTS
Plan your Cannabis Products webinar today and receive a turnkey marketing program while collecting qualified registrant leads.
RAISE BRAND AWARENESS
As a sponsor, your logo will appear on every multi-media marketing piece.
- Promotional eBlast(s)
- Ad on Cannabis Products website
- eNewsletter announcements
- Dedicated registration page
- Plus confirmation, reminder and follow up emails
EDUCATE THE AUDIENCE
Showcase your thought leadership by sharing industry knowledge, ideas, and updates. Our multitude of tools will help you drive meaningful engagement.
- Graphics, video and webcam
- Polling, Q&A and surveys to gather feedback
OPTIMIZE LEAD GENERATION
A webinar is the perfect opportunity to connect. Taking the time to have a discussion with your viewers helps build a relationship while also moving prospects further along the funnel.
WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. Cannabis Products aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Cannabis Products' website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
WEBSITE AD SIZES
| RUN OF SITE (ROS) | DESKTOP | TABLET | MOBILE |
| 1 Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| 1 Pushdown RM | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 415) |
320 x 50 (expands to 320 x 415) |
| 1 Billboard | 970 x 250 | 728 x 90 | 320 x 50 |
| 2 Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| 3 Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| 4 Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
RM denotes Rich Media (interactive) ads
* RETARGETING IMPRESSIONS – OFFSITE
Requires a minimum of 300,000 impressions per month.
TOPIC SPONSORSHIPS
A topic sponsorship on cannabisproductsmagazine.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Topics:
- New Cannabis Products
- Business
- Law
- Ingredients
- Equipment
- Packaging
- News
LOOKING FOR MORE IMPACT?
Combine website positions for maximum impact. Choose the topic sponsorship upgrade and add a Billboard (970 x 250) or Pushdown (970 x 90); expands to (970 x 415) in place of the standard Leaderboard.
INDUSTRY RELATED BRANDS FROM BNP MEDIA
CONNECT WITH BNP MEDIA
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com
ABOUT BNP MEDIA
BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.
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Chrome
- Click Proceed below to open the Print/Save dialog box.
- Set Destination to "Save as PDF".
- If present, set Layout to "Landscape".
Firefox, Edge, IE, and Safari
- Click Proceed below to open the Print/Save dialog box.
- Under Select Printer select "Adobe PDF".
- Open the Preferences dialog box, select Layout from the menu options, and set Orientation to "Landscape".
Create a smart social media strategy that communicates with prospective and current customers. Cannabis Products offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Ask us about boosting your post for more reach OR enhancing your posts with targeted audiences.