The Cannabis Opportunity: Understanding Consumer Need States and Preferences
When it comes to cannabis products, there are consumers, acceptors and rejectors, and consumption of cannabis and hemp might be for social/recreational or health/medical reasons—or a combination. There’s no “one size fits all” consumer group or need state for cannabis products, but there are many knowns: who is buying for which need states and which products best address those occasions.
Join Jessica and Carl to learn:
- Which consumer segments gravitate to which products
- Why specific consumers are drawn to different types of cannabis products
- How to identify opportunities within your market for best serving this growing consumer marketplace
Presenters:
Carl Edstrom, Sr. Vice President & Principal, Survey Solutions IRI
Jessica Lukas, Sr. Vice President, Commercial Development BDSA