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Carl Edstrom
Sr. Vice President & Principal, Survey Solutions

Carl Edstrom is Senior Vice President and Principal, Survey Solutions, IRI. He advises IRI clients across a wide range of product categories, basing strategic guidance on a combination of actual shopper behavior and measured attitudes. He leads the development and management of IRI’s syndicated segmentations, including breakthrough viewpoints on generational cohorts, the mainstreaming of natural and organic products, the interaction between on and off-premise consumption habits, and the emerging impact of legal cannabis.