Pete Feurtado, Jr.
Chief Executive Officer
Big Pete's Treats
Born and raised in Santa Cruz, Pete Jr. is respected as a well-established leader of the cannabis industry. Pete co-founded Big Pete's Treats along with his father, driving operations, sales and distribution. Currently responsible for the strategic direction of the company, Pete Jr. maintains long-standing business relationships and directs compliance, marketing and expansion efforts. As a proven visionary with respect to market trends and product development, Pete Jr. is enthusiastic about the potential of his family business.