Tom Newmaster is a partner at FORCEpkg. He has 25+ years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. During that time, he led creative and won awards for The Hershey® Company, Pfizer®, Stoner Car Care® and Zippo®. Over the past 3 years, Tom has overseen the launch of FORCEpkg and spent considerable time writing articles for leading trade publications and researching the cannabis industry. In addition, Tom serves as an adjunct instructor teaching packaging design at the Pennsylvania College of Art & Design.