What: FREE Webinar
When: ON DEMAND
Optimizing New Product Development for eCommerce
Ecommerce certainly is not a future concept. It’s already here, growing—and dramatically changing the landscape for everything from food and beverage R&D to consumers’ purchase decisions. Each day brings more new foods and drinks exclusively developed for online sales—ranging from Amazon’s Wickedly Prime teas, snacks, soups and spreads; to PepsiCo’s “Drinkfinity” flavor pods.
What’s next for this market and what do leading CPG innovation leaders and small industry disruptors need to know? Listen in as Betsy McGinn, CEO, McGinn eComm, and Bob Burke, Principal, Natural Products Consulting, share perspectives about what’s new, what’s working—and what’s nextin the realm of E-Commerce