What: FREE Webinar
When: ON DEMAND
Healthy Plus Sustainable is a Brand Packaging Game Changer
Healthy, Clean, Sustainable are all triangulating for added value for grocery shoppers. This is fueling a trend for authenticity that assures consumers of an investment in quality and integrity, honesty and trustworthiness. Authentic brands establish trust with consumers by holding true to core values and doing what they say they are going to do. Today’s consumers want an authentic experience with foods or beverages offering fresh, high-quality, natural ingredients; “clean” processing; “clean” packaging; and product assurance (certifications).
- How consumers are integrating lifestyle values with their food and beverage decisions
- What brand authenticity will mean in 2019
- How the clean label trend is fueling clean processing and clean packaging values