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Pirate’s Booty is a fast-growing brand in the more than $2.5B cheese puffs category, with retail sales up over 8% on a year-over-year basis, and a market leader for consumers seeking snacks with clean labels and no artificial flavors, colors or preservatives.
New SkinnyPop Popcorn Cakes, Popcorn Mini Cakes and Microwave Popcorn are rolling out nationwide this month, giving consumers new ways to enjoy their snack-time favorites.
Amplify Snack Brands, Inc., a marketer and manufacturer of branded better-for-you snack food products, announced it has strengthened the company’s executive leadership team by appointing Mike DeGrace as Senior Vice President of Sales North America.
Move leverages Amplify’s and Tyrrells’ market leading brands to significantly broadened customer reach and increased international operating scale and presence
Amplify Snack Brands, Inc. and Crisps Topco Limited and Subsidiaries announced that they have executed a definitive agreement under which Amplify will acquire Tyrrells, an international, market-leading and rapidly growing premium Better-For-You snack food business.