Caliper Foods has launched Caliper Swiftsticks, single-serve packets of flavored CBD powder that dissolves directly on the tongue. 

What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.

Design Snapshot: PürCare Oral Mist utilizes a pre-measured sublingual aerosol that delivers the benefits of full-spectrum CBD through nano-sized particles.

Ventiv Design has developed cannabis packaging with sustainably sourced materials that are difficult to imitate, such as the Slider Box, made with hemp paper, and the Pinch Pump, made with post-consumer recycled plastic.

Spherex developed a glass bottle featuring a child-resistant seal at the opening and a plastic screw-on cap. Each four-pack box has a window through which consumers can see the glass bottles.

Labeling legislation is a moving target in the fast-emerging cannabis-infused food and beverage industry. An absence of federal regulation amidst a patchwork of state-based labeling rules only compounds the complexity. 

Cannabis companies don’t have to reinvent the wheel when it comes to branding and package design, says Tom Newmaster, partner at FORCEpkg. He presented strategies cannabis brands can borrow from the CPG world during Cannabis Products Exchange, held virtually July 30-31.